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The guidelines—or lack thereof—for pet food production are set by a private, non-profit organization that is heavily influenced by the corporations that sell it, allowing them to include ever-cheaper ingredients, and create ever-larger earnings. Therefore, legal ingredients that could be in kibble include poultry feces, saw dust, expired food, and diseased meat, among other horrors. So far, these corporations have been able to get away with it—until now.